Celebrate Chinese New Year with Fragrance (Xiang Wei Rou Gan)

Chinese New Year or the Lunar New Year is an important Chinese festival that celebrates the beginning of a new year on the traditional Chinese calendar. Traditionally, it was a time to honour ancestors and deities, but nowadays, it was also a time to bring families together for feasting and bonding.

Why is Bak Kwa so popular during Chinese New Year?

In the past, Bak Kwa (thin slices of barbequed dried meat cut into squares) was a luxury food item and became popular during Chinese New Year when families wanted to welcome prosperity for the coming new year and spend on lavish food items on their family and close friends.

While it was not as expensive as it once was now, it is still a traditional Chinese New Year food item and a popular gift for relatives and friends.

Celebrate the festivities with Fragrance

Manufactured in Singapore without any preservatives and using top-grade fresh meat and quality ingredients, Fragrance not only sells Bak Kwa, but also a wide variety of the other addictive salted egg products such as fish skin, potato chips and pork floss that appeal to both the young and old.

Signature Sliced Tender Bak Kwa

Fragrance Signature Sliced Tender Bak Kwa is made without preservatives and uses 100% USA Berkshire Pork or Kurobuta, known for its rich marbling, tenderness and flavour.

Fragrance is ISO 22000 certified and uses state-of-the-art equipment to process the meat under strict hygiene control. Each piece of Bak Kwa is vacuum packed individually to maintain its freshness.

Crafted from a unique blend of marinades made from 18 traditional Chinese herbs such as ginseng and wolfberry, Fragrance Bak Kwa is also chewy, tender, not too oily and without too much fat. However, I would like it to be slightly more charred on the exterior.

This makes the perfect gift for family and friends this Chinese New Year as the freshness of the Bak Kwa can be maintained for up to 30 days in its vacuum packaging when kept refrigerated. The Bak Kwa can be consumed as-is or steam for 5-10 minutes as preferred and are best consumed within 5 days after opening.

For the convenience of tourists, you can also buy Fragrance products at Changi Airport Terminal 3 Departure just before boarding your plane.

Chilli Crab Salted Egg Fish Skin, Salted Egg Cereal Fish Skin & Salted Egg Pork Floss

This year, Fragrance has created new salted egg snacks! Made with 100% real salted egg, Fragrance salted egg fish skin and pork floss are baked and never fried to create the all-time-favourite salted egg snacks that packed a flavourful crunch.

Although the salted egg flavour is a little subtle but I do like it that the fish skin is not coated in thick layers of seasoning to make it too overwhelming sweet or jelat.

The crispy salted egg pork floss is so appetizing and is best paired with porridge, omelettes, sponge cakes, swiss rolls and tofu but also taste great when eaten on its own! I enjoyed the salted egg pork floss best with porridge as it adds a nice crunch to the otherwise bland porridge.

Fragrance Singapore Office

60 Woodlands Terrace
Singapore 738466

Tel: 6257 8608
Email: [email protected]