Being a blogger, I admit that I can get obsessed with the numbers of followers I have on various social media platforms, likes and statistics at times. But nowadays, I have realized that it’s not healthy and had learned how to check myself.
It’s normal to have lost followers at some point in time and I am not about to get upset over people whom I have never met or “spoken” to online or know on a personal level.
However, have you ever lost a follower that shocked you and made you feel disappointed because you really thought you guys were friends, could connect and would even share comments and likes on each other posts?
And you couldn’t help but find this out through technology and analytics.
The reason why I wrote this post is because I had been unfollowed by someone whom I like and value. My emotions last weekend had fluctuated from being disappointed thinking “why?” to self-reflection on whether I had done anything wrong to offend that person.
But NOW I thanked this person for helping me see things in a greater perspective and learn to live and let live.
Here are 4 reasons why:
1. You Cannot Please Everyone
Everyone uses social media for their own reasons and sometimes what we post online may not rhyme with what others seek, but that should not diminish our value and identity.
For example, because I have no children, someone whose news feed is all about babies and children would not appeal to me than say, another news feed with lifestyle and beauty posts.
Instead, focus on the good, such as being thankful of the times when people affirmed that your posts have helped them in a certain way and they had really enjoyed reading your articles.
2. Do Not Take Things Personally
Yes, many a times that person does not feel any animosity against you, so do not take things too personally. As a woman, we tend to be pretty sensitive and emotional when such things happen, so we have to keep telling ourselves that “It’s nothing personal”.
It might be easy to jump to conclusions that the person unfollowed you as they disliked you, but more often than not, they had not thought so deep or had little emotion when they clicked “unfollow”. It might simply be that your content no longer had an appeal to them (see #1), or they are just trying to spring clean their account to follow people in a new niche that they are trying to develop.
It is more like, “I think I am not interested in such posts anymore. I guess I’ll unfollow this person.”
So the next time someone unfollows you, do not feel bad about it.
3. You are Building A Community That Appreciates You
Perhaps you are used to posting your everyday life and mundane things on Instagram. Suddenly you decided one day to only post photos and recipes of your beetroot juice as you wanted everyone to know about the health benefits of beetroot.
However, you found out that 5 people whom you know had unfollowed you. Uh well, you have to thank them instead, because they had just helped you weed out people who wouldn’t be interested in your content or niche anyway.
Isn’t it better to build a community of people who likes and appreciates you for who you are than have people skipping over your posts?
While you may lose a few followers, I assure you that you will gain plenty more in return if you stick to posting quality content within your niche.
4. BECAUSE YOU RATHER HAVE 500 ENGAGED FOLLOWERS THAN 1000 FOLLOWERS WHO IGNORE YOU
In this way, it allows you to really focus and build a community of engaged people who truly enjoys your content and loves you for who you are.
Still we must check ourselves and here are a few reasons why people might choose to unfollow:
- You post too much. If you’re posting too frequently a day and flooding their news feed too much, people might just unfollow you.
- You don’t post regularly. As the saying goes, “Out of sight, out of mind”, so this is natural if you are not active in posting new content.
- Too many advertisements. If your account is a walking billboard or if you take part in too many contests, it’s going to annoy people in the long run.
- Your photos are of poor quality. Pinterest and Instagram are very visual platforms, so if your content are not crisp and sharp, it might just turn people off. I would prefer to share my raw and unedited photos on Whatapps with my friends.
- You take a long time or do not reply to comments at all. If your followers do not find you relatable, it’s hard for them to connect with the person behind the Instagram account or blog and remember that there is actually a real person behind all this.
Last but not least, I thanked this person who had unfollowed me for giving me the inspiration and epiphany to write this post. 🙂